Gal Gadot x Global airline compnay: 50 Virtual Destinations, One Cinematic Vision
Voia partnered with EL AL Airlines to reimagine the in-flight safety video into something unforgettable. With Gal Gadot leading a cast of top Israeli talent, this cinematic campaign spans 50 destinations — shot over 48 hours using Voia’s AI-driven production engine.
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EL AL Israel Airlines turned to Voia to bring an ambitious creative vision tailored to travelers to life, achieving in days what would have taken weeks while overcoming the limits of time, scheduling, and traditional filmmaking
Voia’s technology integrates directly into production, streamlining every stage to maximize creativity, efficiency, and scale for today’s leading storytellers
Creative Studio
From visual concept to final render, Voia Studio developed the creative building blocks for the campaign:
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Original Concept Art & Look Development
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Design & Build of 50 Destination-Specific 3D Environments
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Previsualization, Lighting & Scene Composition
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Workflow Planning with Production & Agency Teams
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The Technology
Performances were captured once and transformed into 50 dynamic variations — using Voia’s proprietary on-set system:
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Real-Time Camera Tracking & Depth Mapping
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AI-Based Matting (No Manual Rotoscoping)
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Real-Time Environment Integration for Live Previews
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Layered Export for Post (EXR, FBX, Depth, Matte, Normals, etc.)
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“This is a groundbreaking global initiative – the first time an airline has used artificial intelligence to create in-flight safety videos personalized to each passenger’s destination,” said Nadav Hanin, VP Marketing and Digital at EL AL.
“Instead of one uniform video for all routes, every traveler will experience a different safety video that reflects the sights and spirit of the country they’re flying to. It transforms a routine part of the flight into a personalized, inspiring, and more meaningful experience.”
Our creative team worked hand-in-hand with EL AL and BBDO to build a scalable visual system that felt unique to each traveler — without requiring dozens of shoot days.
Our second BTS feature takes you behind the scenes of the campaign, starring Lior Raz (Fauda/Netflix) and *NBA player Deni Avdija.
