Behind the Scenes with Voia: AI-Driven Beverage Commercial Production using iPhone

Voia’s cutting-edge technology recently took center stage in a dynamic beverage commercial shoot, revolutionizing the video production process with AI-powered features like real-time camera tracking, cloud-based asset management, and extensive virtual environments. By transforming traditional production workflows, Voia eliminates the need for complex setups, green screens, and post-production delays, placing Hollywood-quality tools directly into users’ hands.

Scout, Voia’s creative lead on this project, shared: “It’s probably the greatest thing since the digital revolution.” With Voia, production teams now achieve the precision typically requiring LED volumes, mocap setups, and optical tracking systems, all seamlessly accessible through a mobile device.

For this beverage ad, Voia enabled real-time preview capabilities, letting the team capture perfect shots on-site without second-guessing or waiting for post-shoot adjustments. The app’s features, like camera tracking and asset management, streamlined the production from start to finish. Scout noted, “On a typical green screen shoot, I’d have to wait a day to confirm everything. With Voia, I know I’ve got the right shots immediately.”

With Voia’s extensive library of virtual environments, the team could customize scenes instantly, aligning subjects effortlessly and managing assets in the cloud for seamless post-production. This behind-the-scenes story demonstrates how Voia brings cinematic quality, efficiency, and simplicity to video production, empowering creators to focus on storytelling while Voia’s technology handles the complexities.

About Scout: VP Creative at Voia

Scout has a distinguished background in the video production industry, with extensive experience at both Apple and Sony. At Apple, Scout played a critical role in the Pro Apps team, contributing to the successful integration and widespread adoption of Final Cut Pro in Hollywood. This role involved developing and implementing strategic initiatives to introduce groundbreaking video editing software to industry professionals, revolutionizing post-production workflows.

Following Apple, Scout joined Sony Pictures Entertainment, where they took on a leadership role in Production Technology as the cinematic landscape began shifting towards 4K, HDR, and VR. Scout was at the forefront of integrating these advanced technologies into Sony’s cinematic toolkit, driving innovation in digital production and enabling groundbreaking visual storytelling. Their work with Sony further cemented their reputation as a forward-thinking professional who bridges the gap between creative vision and technical execution, constantly pushing the boundaries of what’s possible in modern filmmaking.