

Virtual production has long been associated with massive LED walls, extensive green screen setups, and specialized equipment that puts it out of reach for many creators. But what if you could achieve professional-quality virtual production with just a smartphone and some thoughtful preparation? Thanks to advances in AI technology, that future is already here.
The Traditional Challenge
For decades, compositing actors into virtual environments required elaborate setups:
Perfectly lit green screens
Precise camera tracking equipment
Specialized lighting rigs
Hours of painstaking rotoscoping and keying
Expensive studio space
These requirements created both financial and logistical barriers that kept many creators from achieving their creative vision. Even with all the right equipment, the process was time-consuming and often required multiple iterations to get right.
Enter AI-Powered Virtual Production
New platforms like Voia are revolutionizing this process by leveraging artificial intelligence to eliminate the need for traditional green screens altogether. The system uses advanced AI to:
Remove backgrounds from standard video footage
Analyze and replicate lighting conditions
Track camera movement in 3D space
Generate realistic shadows and reflections
Compose actors seamlessly into virtual environments
The New Workflow
Rather than requiring extensive pre-production setup, the new AI-powered workflow is remarkably straightforward:
1. Location Selection
Instead of building or renting physical sets, creators can choose from thousands of virtual locations or import custom environments built in Unreal Engine 5. This provides unlimited creative possibilities without the associated construction or rental costs.
2. Filming Guidelines
While no green screen is required, following a few simple guidelines ensures optimal results:
Use a clean, uncluttered background
Avoid having additional people in the background
Employ soft, even lighting across your scene
3. Real-Time Preview
One of the most powerful aspects of this new technology is the ability to see a preview of your actor in the virtual environment while filming. This immediate feedback helps directors and actors better understand how they'll appear in the final shot, reducing the need for reshoots.